Blockverse Media
It started with a name change.
Back in September 2021, we rebranded our small Instagram community on entrepreneurship, "Entrepreneur’s Bay" into "Blockverse". At the time, we didn’t have a clear plan. Just a curious itch and a growing belief in Web3. Surprisingly, the rebrand caught attention. People began asking what we were building. We had no real answer — but we did have signal.
That early interest made us realise something deeper — while hundreds of crypto projects were launching, there were barely any Web3-native marketing agencies to help them grow. That was our opening.
In early 2022, we launched Blockverse Media — a full-stack Web3 marketing studio focused on community growth, storytelling, and social content. No fancy playbook. Just hungry college students, betting on our conviction.
Our first project was Arbitoor, a DeX aggregator built on the NEAR chain. We designed strategic KOL campaigns, engaged early communities, and grew their social following from 0 to 7,000 in under four months.
Pleased with the results, the founders brought us in for their next venture: Imperi, a token vesting protocol on Aptos. This time, we owned the brand — everything from the name, narrative, and identity to the pitch decks, community design, and socials. We had no agency background, but we learned fast — devouring books, podcasts, feedback, and a few hard knocks. It was our first time building a brand from scratch. And it worked.
That momentum snowballed. We started working with more founders — nine in total — helping launch products, tell better stories, and grow real communities. Some we supported end-to-end; others came to us for strategy, partnerships, or even ghostwriting. Across campaigns, we helped our clients collectively grow communities of over 40,000 people.
Our team remained small — just a few builders in their early 20s, navigating this “magic internet money” world with no roadmap, little sleep, and full belief.
We kept going till mid-2023. But when the FTX collapse hit, investor sentiment dried up. Regulations got tighter. Several of our clients shut down — and we knew it was time to pause.
But what a ride it was.
Blockverse Media wasn’t just my first company. It was where I learned how to sell an idea, build a team, tell a story, and stay scrappy.
It was 1.5 years of building from the gut. And the best part? We had fun.
